How Long of Videos Can You Upload to Instagram
In this article we're going to suspension downwards the ideal Instagram video lengths for posts, Stories, Reels and Live video.
Video performs incredibly well on Instagram, with the platform seeing an 80% increase (since 2017) in the time that users spend watching video on the platform.
And marketers are taking annotation. According to our State of Video Marketing survey, 58% of video marketers plan to include Instagram in their video marketing strategy.
Simply simply posting videos to Instagram isn't enough to guarantee success. You need to make certain that your content fits and is engaging for users – and that includes ensuring the video length is just correct.
And so, with that said, permit'southward have a expect at the video lengths for each different type of Instagram video.
Instagram video length limit
Commencement of all, let's accept a look at the length limits. This is the maximum amount of time each type of Instagram video can run for.
It'southward of import to note here that, every bit of Oct 2021, IGTV no longer exists. Instead, in-feed video posts and IGTV have been combined into Instagram Video.
This ways it will be easier to upload and notice long-form videos on the platform. In a public statement almost the update Instagram stated:
" We love that our creator community has embraced video as a central format to tell their stories, entertain and connect with their audiences, and that's why nosotros want to make it even simpler to create and detect videos on Instagram."
Instagram Video posts have a maximum length limit of 10 minutes (although some verified accounts have an extended length of 60 minutes).
All of these videos tin be found under the video tab on a user's profile:
When users whorl through their feed and run into an Instagram Video post, they can spotter a threescore 2d preview within their feed so determine if they want to spotter the total thing.
As for the length limits of other types of Instagram videos:
If you have videos that exceed these length limits then at that place are some means to get effectually this.
Instagram Length Hacks
If you have an existing video that exceeds the length limit on Instagram but you really desire to post it, and so yous have the opportunity to trim the video to fit the limit.
This functionality is built right into Instagram then y'all are given the easy option to do this when you lot upload:
If you're happy with your trimmed video then you can cease there. Nevertheless, if y'all want to include the whole thing (length limit be damned!) then you tin can create a carousel postal service.
A carousel post allows you to share up to ten photos or videos in one post, which your users can simply swipe through.
So if y'all desire to share a long video so you can just cut this up into carve up clips and upload every bit a carousel post:
You lot can exercise the same with Instagram Stories. Each story is simply 15 seconds, but you can upload 4. These volition play one afterward the other to a maximum limit of sixty seconds (each story is represented by a bar at the top of the screen):
Instagram Video post length
An Instagram Video post is exactly what information technology sounds similar! It'southward a video post to Instagram. These videos appear in-feed, alongside image posts. Here's an example:
Instagram Video posts tin exist between 3 seconds and 10 minutes in length (threescore minutes for selected accounts).
If your video post is longer than 60 seconds and then a preview will be played in the feed and users tin choose to picket the remainder of the video on your contour.
As mentioned above, if you accept a video that exceeds the 10 infinitesimal marker that you'd really love to mail to Instagram then yous can get around this by using the in-platform editor to trim the video, or you can upload the video in segments every bit a carousel post.
Instagram Stories video length
Instagram Stories are short videos that are posted to your profile and automatically disappear later on 24 hours. Here's an case:
Each Story tin be up to 15 seconds in length. Even so, you lot can share upwardly to 4 Stories at a time, to a maximum length of 60 seconds.
Instagram Stories last for 24 hours, or you can save them to a highlight reel so that people who visit your profile can view them any fourth dimension:
Instagram Reel video length
Reels is Instagram's answer to TikTok. They're short, vertical clips, usually gear up to music that can be anywhere from 15-threescore seconds long. Here's an example:
Reels have their own defended department in Instagram. Hither, like TikTok, you can scroll through trending videos.
Reels tin can besides be found on user's profiles and on the explore feed:
Instagram Live time limit
When you get live on Instagram y'all can stream for upwards to 4 hours. This has been extended from the original limit of ane hr.
You can also save your live stream to your profile for upward to thirty days so that people who weren't able to watch in real time can take hold of up.
Instagram video advertising length
The rules for Instagram video ads differ to those of regular videos. In-feed video ads can be between 3-120 seconds long, similar this i:
Instagram Story ads are a footling bit unlike. Typically, users can share up to 4 Story cards (to a total of 60 seconds). With Story ads, this is extended to 10 cards (to a total of 150 seconds).
However, only the first 3 cards volition be displayed within the normal Instagram Story feed. After that viewers are asked to opt in to watching more with a tap.
Final thoughts
Currently, well-nigh xv% of all posts on Instagram are videos. Video is simply growing in popularity on Instagram, and then there's never been a better time to start upping your video marketing game on the platform.
Looking for somewhere to start? Bank check out our Social Media Videos folio.
Source: https://www.wyzowl.com/instagram-video-length/
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